Ian MacDonald – CEO, CVG
With 30 years of leading and directing companies to achieve growth and maximize potential, Ian MacDonald, now turns his attention to City View Green (CVG) in the role of CEO. With his depth of consumer-packaged goods knowledge, manufacturing processes, strategic planning, branding and marketing, he is able to source and secure profitability.
With a strong background in the highly regulated world of alcoholic beverages, Ian has been at the forefront of success. His background at Labatt’s Breweries was integral to him pioneering the discount beer category with Lakeport Brewing Corporation. From here he took over the troubled Steelback Brewery reversing its loss to a 500% increase in sales, in just 18 months. He lent his beverage savvy to Cott Beverages, and introduced the company to beverage alcohol manufacturing. Ian also held the top position for Carib Brewery in Trinidad and Tobago where he led the company to record setting profitability through implementing significant cost savings and efficiency initiatives. He has also consulted for a number of notable companies. Today his focus is on CVG, and growing its national exposure through innovative distribution and a focus on production efficiencies, and the yet fully defined medical cannabis market.
In addition to his corporate success, Ian prides himself on building exceptional management teams. With a tremendous focus and determination Ian has transformed organizations, leaving each with positive, tangible, measurable impacts.
Mario Meek – Master Grower/Managing Partner
Mario brings 10 years of networking, growing and cultivation experience in the medical cannabis industry. Mario was an original founding partner of WeedMD; one of Federally licensed commercial facilities in Canada. Currently, he is president of 420 Consulting, and has provided consulting services to Shoppers Drug-Mart, Canada’s largest Pharmacy Network and has provided numerous award winning medical cannabis strains to commercial cannabis licensed producers. He is an experienced master grower in hydro gardens, aquaponics, aeroponics, flood and drain, ebb and flow techniques, organic grow methods and pest management techniques. He is licensed as a Designated Producer under the current legislation with Health Canada. Mario is experienced in every aspect of growing marijuana from seed to the finished product and has a deep understanding of the art of growing great medicinal cannabis.